PURE WATER
PURE RADIANCE
Korean technology meets Indian design. Neutralize 99.9% of chlorine instantly. Is your shower water safe? Run a scan.
Pure as Nature.
Advanced as Science.
Experience the clarity of water filtered through medical-grade technology.
Naturally Pure
100% Chemical-Free filtration. Removes harsh toxins while being safe for sensitive skin.
Refined Design
Universal fit with eco-conscious aesthetics that blend seamlessly into any modern bathroom.
Certified
Exceeds NSF & CA Standards. Validated by ISO & KTR Institute for verifiable performance.
Korean Tech
Engineered in Korea, optimized for Indian hard water with high-grade Vitamin C dispersion.
The Hidden Crisis
In Your Shower.
While chlorine prevents bacterial growth in city pipes, verified lab data confirms it triggers aggressive oxidation when it hits your skin and lungs.
70% of groundwater sources are contaminated, forcing treatment plants to use higher chemical concentrations.
5x Toxic Spike
Metro chlorine levels often reach 5.0 mg/L—500% higher than the safety threshold.
The Steam Trap
A typical 10-minute hot shower causes you to inhale as much chlorine gas as drinking 2 liters of tap water.
Neutralization
Vitamin C Core
Designed to work where
the problem starts.
Not just a filter, but a medical-grade chemical neutralization system. Our system converts chlorine into harmless compounds before it touches your skin.
99.9% Chlorine Neutralization
Targets chlorine and chloramines with pharmaceutical precision.
Hydration Restoration
Reduces dermal dryness and itching from the first wash.
Universal Fit System
Installs in under 2 minutes. No plumbing changes required.
Verified Quality Control
Why Your Old Filter
Failed You.
Most filters are designed for cold drinking water.
In a hot shower, the rules of chemistry change.
Carbon Filters
-
Fails in Hot Water
Heat causes carbon pores to expand, dumping trapped toxins back into your shower.
-
Bacteria Trap
Saturates quickly, becoming a breeding ground for bacteria instead of a filter.
VitaPure Vitamin C
-
Heat Stable Mastery
Neutralizes chlorine instantly, even in boiling temperatures (up to 60°C).
-
Chemical Neutralization
Doesn't just "trap" toxins; it fundamentally converts them into harmless compounds.
How It Works
Agitation
Proprietary internal agitator spins to ensure optimal dispersion.
Reaction
Food-grade Vitamin C reacts instantly with Chlorine molecules.
Purity
Water exits pure, safe, and pH balanced for your skin.
Common Questions
Everything you need to know about VitaPure-100.
Is it suitable for Indian water conditions?
Yes. It is specifically designed for:
- Municipal water supplies
- Tanker water
- Hard water conditions common in Indian homes
Will this reduce my water pressure?
Not at all. The VitaPure-100 features a high-flow "inline" design. Unlike multi-stage sediment filters that can choke flow by 50%, our Vitamin-C core allows water to pass freely while neutralizing chemicals.
Does it remove "Hard Water" (TDS)?
It acts as a Chemical Neutralizer. While it reduces oxidative damage from minerals, its primary job is removing Chlorine/Chloramines—the main cause of 90% of skin/hair dryness. It does not lower TDS (which is less harmful to skin than chlorine).
How long does one filter last?
Capacity: Up to 10,000 Liters.
Duration: Approx. 3-4 months for a family of 4.
The transparent casing allows you to see exactly when the cartridge needs replacing.
Do I need a plumber?
No. It features a Universal 1/2-inch connection. If you can unscrew a bottle cap, you can install the Vitapure-100 in under 2 minutes.
Unlock Your Best
Hair & Skin
Stop letting chlorine wash away your natural glow. Upgrade to VitaPure-100 today for instantly softer skin and silkier hair after just one shower.
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