PURE WATER
PURE RADIANCE
Korean technology meets Indian design. Neutralize 99.9% of chlorine instantly. Is your shower water safe? Run a scan.
15-Day Risk-Free Trial
GuaranteeWe want you to feel the difference in your hair and skin.
The Offer: Return within 15 days if unsatisfied.
"Used" Eligibility: Yes, open and use it. If it doesn't meet your expectations, we take it back.
*Condition: Product must be returned with original box & accessories.
Pure as Nature.
Advanced as Science.
Experience the clarity of water filtered through medical-grade technology.
Naturally Pure
100% Chemical-Free filtration. Removes harsh toxins while being safe for sensitive skin.
Refined Design
Universal fit with eco-conscious aesthetics that blend seamlessly into any modern bathroom.
Certified
Exceeds NSF & CA Standards. Validated by ISO & KTR Institute for verifiable performance.
Korean Tech
Engineered in Korea, optimized for Indian hard water with high-grade Vitamin C dispersion.
Your shower water is
not just water.
In many Indian homes, shower water contains chlorine and chemical by-products used for disinfection. While necessary for transit, these additives become aggressive oxidizers upon contact with your body.
Dermatological research shows that regular exposure to these chemicals can strip natural oils, weaken hair structure, and disrupt the skin’s protective barrier.
Hair Fall & Breakage
Chlorine oxidizes the protein bonds in hair, making it brittle, prone to tangling, and leading to increased shedding.
Dry, Itchy Skin
Strips the skin's natural sebum layer, causing tightness, irritation, and exacerbating conditions like eczema.
Dull Hair & Premature Aging
Chemical residue coats the hair shaft, blocking shine, and accelerates oxidative stress on the scalp.
The Hidden Crisis
In Your Shower.
Is Your Water "Safe" or Just "Disinfected"?
While chlorine prevents bacterial growth in city pipes, verified lab data confirms it triggers aggressive oxidation when it hits your skin and lungs.
2025 Assessment: 70% of groundwater sources are contaminated, forcing higher chemical dosing.
The 5x Spike: Chlorine levels in metros hit 5.0 mg/L—500% over BIS limits.
2024 Study: Even "safe" levels reduce skin hydration by 40%, triggering eczema & hair fall.
The Steam Trap: 10 mins of shower vapor inhalation = drinking 2 liters of chlorinated water.
Chlorine Safety Spectrum (BIS Standards)
Risk of bacterial growth (e.g. GBS bacteria) in pipes.
Government goal for safe transport.
Common in Indian cities. Causes chronic dryness & hair thinning.
Neutralization
Vitamin C Core
Designed to work where
the problem starts.
Not just a filter, but a food-grade chemical neutralization system. Our system converts chlorine into harmless compounds before it touches your skin.
99.9% Chlorine Neutralization
Targets chlorine and chloramines with pharmaceutical precision.
Hydration Restoration
Reduces dermal dryness and itching from the first wash.
Universal Fit System
Installs in under 2 minutes. No plumbing changes required.
Concentrated Vitamin C
Contains 20g of pure Vitamin C—equivalent to the power of 500 oranges.
Verified Quality Control
Why Your Old Filter
Failed You.
Most filters are designed for cold water.
In a hot shower, the rules of chemistry change.
Carbon Filters
-
Fails in Hot Water
Heat causes carbon pores to expand, dumping trapped toxins back into your shower.
-
Bacteria Trap
Saturates quickly, becoming a breeding ground for bacteria instead of a filter.
VitaPure Vitamin C
-
Heat Stable Mastery
Neutralizes chlorine instantly, even in 60°C Centigrade.
-
Chemical Neutralization
Fundamentally converts toxins into harmless compounds (99.9% effective).Neutralizes 99% of Chlorine to prevent the 'oxidative aging' of skin and scalp cells.
How Does It Work?
Vitamin C is a proven and widely accepted method for neutralizing chlorine and chloramines, utilized in water treatment for decades. BNatura Vitapure-100 is powered by patented Vitamin-C filtration technology, engineered to maximize the instant chemical reaction between Vitamin C and toxic chemicals
Agitation
Features a proprietary internal agitator ensuring optimal dispersion of Vitamin C into the water stream.
Reaction
Patented tech enables immediate neutralization of up to 99.9% of chlorine and chloramines.
Purity
Delivers cleaner, skin-friendly water from the very first drop, regardless of temperature.
Engineered for Reality
Unlike conventional carbon filters—which typically remove only a limited portion of chlorine and struggle to address chloramines—Vitapure-100 is designed specifically for real-world shower environments.
Through a precisely controlled blending process, our filter maintains efficiency even under high-temperature conditions where others fail.
Common Questions
Everything you need to know about VitaPure-100.
Is it suitable for Indian water conditions?
Yes. It is specifically designed for:
- Municipal water supplies
- Tanker water
- Hard water conditions common in Indian homes
Will this reduce my water pressure?
Not at all. The VitaPure-100 features a high-flow "inline" design. Unlike multi-stage sediment filters that can choke flow by 50%, our Vitamin-C core allows water to pass freely while neutralizing chemicals.
Does it remove "Hard Water" (TDS)?
It acts as a Chemical Neutralizer. While it reduces oxidative damage from minerals, its primary job is removing Chlorine/Chloramines—the main cause of 90% of skin/hair dryness. It does not lower TDS (which is less harmful to skin than chlorine).
How long does one filter last?
Capacity: Up to 10,000 Liters.
Duration: Approx. 3-4 months for a family of 4.
The transparent casing allows you to see exactly when the cartridge needs replacing.
Do I need a plumber?
No. It features a Universal 1/2-inch connection. If you can unscrew a bottle cap, you can install the Vitapure-100 in under 2 minutes.(For Non standard & designers an adapter may be required)
Can this replace shampoo, oil, or skincare products?
No.
BNATURA VitaPure-100 does not replace cosmetic products.
It supports them by improving water quality, allowing skincare and haircare routines to work better.
How do I know if my shower water has high chlorine?
If you experience unexplained hair fall, dry/itchy skin immediately after a shower, or a faint "swimming pool" smell in your bathroom, your chlorine levels are likely above the BIS safety limit.
You can also see the effects on your bathroom fittings—chlorine and hard water often leave white, crusty deposits.
Why should I use a Vitamin-C filter instead of a regular one?
Standard carbon filters are designed for cold water. In hot showers (38–45°C+), efficiency drops by 40–60%, and "thermal desorption" can release trapped contaminants—like chloroform—back into the steam.
BNatura VitaPure uses pure ascorbic acid (equivalent to 500 oranges) (20 grams of Vitamin C powder )to neutralize chlorine instantly. It works reliably even in hot water with 99.9% removal, ensuring no risk of re-releasing toxins while providing antioxidant benefits for softer skin and healthier hair.
Is it safe for babies and pets?
Yes—one of the safest options available.
We use 100% food-grade, pharmaceutical-grade Vitamin C—the same safe, natural ingredient used in food preservation. It neutralizes chlorine into harmless compounds with no toxins or residues.
Especially recommended for:
- Toddlers & Kids: Ideal for sensitive skin or eczema—reduces dryness and flare-ups.
- Pets: Prevents fur matting, dry coats, and itching caused by harsh tap water.
A gentle, family-friendly upgrade. Replace cartridges regularly for the best results.
Unlock Your Best
Hair & Skin
Stop letting chlorine wash away your natural glow. Upgrade to VitaPure-100 today for instantly softer skin and silkier hair after just one shower.
Shop Now & Save